Cheb Ali - from Rai music to Nasheed!

In true spirit of getting on with life, the talented Egyptian Rai singer come computer graphics designer par excellence, Cheb Ali, has moved on to Nasheed! Born in Cairo, Cheb has been in the international music industry since 1994 - singing, composing and writing lyrics for artists from Egypt to Lebanon, South Africa, Australia, etc. He has been called “Voice of the Desert” and his music, “Rhythm of the Nile” in many musical establishments and events.

Cheb is no stranger to the Malaysian Nasheed fraternity, having spent most of his career life in Kuala Lumpur since 2002. His encounters with the established musician Steve Thornton in KL in early 2006 has produced a curious fusion of Steve’s groove rhythms with Cheb’s Middle Eastern composing style and lyrics - some of which has since been adopted as theme tracks for the International Islamic Fair in 2006 and 2007.

Some of his other works have of late inspired famous artists including RAIHAN of Malaysia and Zain Bhikha of South Africa.

“Ana Muslim” album is a unique collection of modern English/Arabic Nasheed with inspiring Islamic messages, especially for young Muslims - boys and girls all over the Muslim world.

My objective as an individual and as a Muslim artist, is to make a difference to the society, to the world. In pursuit of excellence, I hope to evolve in the continuous process of self development, To embrace life in the numerous aspects of the new “global village”, I aspire to continue my journey as a glowing gear in a useful machine.

Cheb Ali - from Rai music to Nasheed!

About Me

Cheb Ali Masrawi

D.O.B. 20th September 1973

Muslim

Egyptian

Occupation freelance, Self-employment artist, Performer

Marital Status Married and a father of 2 boys

Health In a peak condition and non-smoker

Secondary Education Egyptian General Secondary School in 1991 Average grade "very good"

Tertiary Education Graduated Bachelor of Applied Arts (BAA) Faculty of Applied Arts, Helwan University 1996, Interior Design Department, Decoration Sector, Total average grade "very good", Average grade of Graduation project "excellent"

Background

Special readings and researches in the following subjects:

Introduction to Communication

Advertising Methods

Advanced Arabic Language Skills

Arabic Poetry Advanced Studies

Teaching Arabic for Non-Arabs

Fiqh and Sonnah

Comparative Religions

Science in Islam

Arabic and Islamic History

Strategic Marketing

Operations Management

Current Marketing Issues

Successful Designs

Advertising and Marketing Services

Re-branding Campaigns

Concept Building

Buyer Behaviors

Positioning and New Positioning

Skills and Experience

Personal skills and experience in the following industry fields:

- Arab jingle, songs and voice over copy-writing

- Performing, MC, voice over and narrating

- Recordings and performing live shows

- Script writing

- Mac OS and Windows operating

- Computer graphics (Adobe Photoshop, Illustrator, InDesign, CorelDraw…etc)

- Non-linear audio-video editing (Final Cut Pro)

- Audio-video, photography and printing production managing

- Audio and visuals directing / creative directing and storyboard

- Graphic, illustration, drawing and painting

- Photography art and creative direction

- Arabic language and Qur’an teaching

- Arabic letters calligraphy (Khat)

- Fashion designing

Works

1996, July National Art Gallery 5th youth exhibition of mural painting in Cairo, Egypt

1996, June Interior design of La Cittadella gallery in Sharm E-Sheikh, Egypt

1996, August Exterior design and mosaic design of private palace in Mukattam hights, Cairo, Egypt

1997, April Interior design and director assisting of Al-Amir Ceramics advertising campaign

1997, November Designing the annual catalogue of Mobica the contractor of all wood works in The Library of Alexandria

1998, March Creative directing of photography for Toshiba Alarabi advertising campaign

1998, May Art directing of photography campaign of Hakim, the Egyptian superstar

1999, January Participating in a live concert in Al-Hamra theatre, Egypt

1999, July Egyptian Advertising Association gold award for TV commercial (Mercedes Benz)

1999, July Egyptian Advertising Association silver award for TV commercial (Magic Land)

1999, December American University in Cairo bronze award for TV commercial (Nissan)

2000, August Designing the official logo and membership card for Toyota Egypt Club

2000, September Copy-writing and directing the radio commercial campaign of Abha shopping and tourism festival in Saudi Arabia

2000, July to October four music concerts in Alexandria, Cairo, Matrouh & Dahab shown on TV featuring Gebali, The famous Egyptian guitarist and composer

2000, July Egyptian Advertising Association bronze award for TV commercial (Nissan)

2001, May Poster design and artwork for (Music Now), One of the leading music production companies in Egypt

2001, December Copy-writing the launch campaign for Fuddruckers, The worldwide famous restaurant franchise in Egypt

2002, April Designing the E-book cover of the most famous history writer in Egypt: Mohd. Hasanein Heikal

2002, June interior design for recording and control rooms in Music Now Company and Afrodet Sound Company in Cairo, Egypt

2002, July 8 Concerts in (Genting Highlands) accompanied by Egyptian group (Rhythm of the Nile), Malaysia

2002, July Arab music performance for the opening of First World Hotel in Genting Highlands, Malaysia

2002, August Arab music performance for the opening of Malaysian Open Competition at hotel of the Golden Horses in presence of Dato' Sri Abdullah Badawi, deputy prime minister of Malaysia

2002, September Concert in (American Dream) accompanied by Egyptian group (Rhythm of the Nile) in Kuala Lumpur, Malaysia

2002, October Solo performance on the 6th Anniversary of KL tower, Malaysia

2002, November Organizing and performing in the 1st Arabian Night for Arab Woman Association (AWA) in Malaysia

2003, February Complete storyboard for (Puteri Gunung Ledang) the famous movie in the Malaysian cinema production

2003, February to July Arab music performance for royal functions in Pahang, Selangor and Kuala Lumpur, Malaysia

2003, June Organizing and performing in the 2nd Arabian Night for Arab Woman Association (AWA) in Malaysia

2004, January to May Designing more than 300 shirt prints for HotLine & Sketch Design, Two of the leading fashion companies in Egypt

2004, May to November Arab music performance for royal functions in Pahang, Selangor and Kuala Lumpur, Malaysia

2004, November All graphic design for Siemens 10km run event in Kuala Lumpur, Malaysia

2005, January Designing the artwork of Datin Paduka Sharifah Mazlina's presentation in KL, Malaysia, on her South Pole solo expedition

2005, February Voice over of the 1st episode of the TV Islamic kids show (Children of Adam) as the main host Kamal the camel, Malaysia

2005, February Hosting the launch event of Children of Adam at PWTC, Kuala Lumpur, Malaysia

2005, February Performing in concert of (Karnival 6 Jahanam) against drugs with a number of Malaysian singers in Kuala Lumpur, Malaysia

2005, January to June Designing the book (Kedah-The Origin of The Ancient Malay Kingdom) for Masa kuno Sdn Bhd

2005, March Participating in Laman Seni Art Exhibition in National Art Gallery, Kuala Lumpur, Malaysia

2005, April Participating in Art Exhibition for Charity in City Square, Kuala Lumpur, Malaysia

2005, May Designing the main 5 wall banners in Malaysian's Former Prime Ministers' library in Putrajaya, Malaysia

2005, July writing and recording the Arabic lyric intro and appearing in the music video of the Chinese song (Nile river) by M-Girls, Malaysia

2005, August to 2006, March Stylist and Art director for products’ still commercial photography in GearBox studios producing over 400 shots, Cairo, Egypt

2006, March Writing 5 songs in the Malaysian star Betty Banafe’s debut Arabic Album in Malaysia

2006, April to May Designing printed matters, magazine ads and the new interior graphic look of Primavera’s outlets nationwide and regional

2006, April to June Conceptualizing and designing all the campaign and artwork range of the 1st International Islamic Fair (IIF2006) and the 1st International Islamic Conference in conjunction with IIF at PWTC, Kuala Lumpur, Malaysia

2006, June Conceptualizing and designing all the artwork range of the Nasheed concert (Sounds of Islam) held in Merdeka Hall, PWTC, Kuala Lumpur, Malaysia

2006, June Directing and performing in concert (Sounds of Islam) as an international Nasheed artist with Raihan, Zain Bhikha and Dawud Wharnsby Ali

2006, June Performing on Nasheed.com preview event at Saloma, Kuala Lumpur, Malaysia

2006, June Composing the Nasheed theme album of IIF (Marhaban)

2006, July writing songs for Raihan of Malaysia and Zain Bhikha of South Africa

2006, July Designing graphic works for Betty Banafe’s album pre-listening in Kuala Lumpur, Malaysia

2006, November Performing in the Global Peace & Unity Event at Excel, London, UK, with more than 20 international Nasheed singers

2007, January to May Designing Product Catalogue and tens of book covers, CDs and DVDs for Saba Islamic Media Sdn Bhd

2007, March Designing corporate logo and stationary of ImageForemost Sdn. Bhd., Kuala Lumpur, Malaysia

2007, February to April Designing Celcom’s Annual event and CelcomAjoke logo, Malaysia

2007, April Designing Brochure and logo of Malaysian Cultural and Tourism Festival 2007 in Dubai

2007, April to July Conceptualizing and designing all the campaign and artwork range of the 2nd International Islamic Fair (IIF2007) and the 2nd International Islamic Conference in conjunction with IIF at PWTC, Kuala Lumpur, Malaysia

2007, July Conceptualizing and designing all the artwork range of the Nasheed concert (Sounds of Islam) held in Matrade Grand Hall, Kuala Lumpur, Malaysia

2007, July Directing and producing the second concert of (Sounds of Islam) performed by Hijjaz, Muhammad Al-Husayan and Aa’shiq-Al-Rasul

2007, September Becoming a member in the Malaysian Author Copyright Protection (MACP)

2007, October Producing & Directing the 1st Video Clip (Ana Muslim) in Malaysia

2007, November Releasing the debut album of Cheb Ali (Ana Muslim) in the Malaysian market by Saba Islamic Media

2007, November Launching ChebAli.com

2007, November Designing logo of “The Criteria” Muslim View newspaper in Malaysia

2008, March Editing the IIF2007 video set contains all 3-in-1 events’ actions (TRT: 13 hours)

2007, December - 2008, August Designing layout of “The Criteria”, The Muslim View weekly Newspaper

2008, July Joined a trip to Dubai, being part of the team bringing International Islamic Fair to the UAE after 2 successful years in Malaysia